I was assigned to rebrand Hydrau. Founded over 20 years ago, Hydrau is an Dutch Hydraulics manufacturer and hydraulics services company that manufactures, rents and repairs hydraulic systems. After so many years, Hydrau was ready to change. They were looking for a new identity that would be clear, modern and engaging. An identity that would make Hydrau ready for the next 20 years.
The new identity system is called 'Circular'. It is a flexible identity system that fits the true value and stories behind the company, in a distinctive way. The shape represents the connectivity of hydraulic hoses. With their new identity, Hydrau is ready for the future.
More applications & redesign of the website are coming soon!